[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gentoo.cz\/bez-psani-to-nejde\/#Article","mainEntityOfPage":"https:\/\/www.gentoo.cz\/bez-psani-to-nejde\/","headline":"Bez psan\u00ed to nejde","name":"Bez psan\u00ed to nejde","description":"Ur\u010dit\u011b jsou i weby, kter\u00e9 by si vysta\u010dily jenom s n\u011bjak\u00fdmi t\u011bmi fotografiemi, obr\u00e1zky, grafy, […]","datePublished":"2021-01-22","dateModified":"2021-01-22","author":{"@type":"Person","@id":"https:\/\/www.gentoo.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.gentoo.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gentoo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/ruce%20na%20kl%C3%A1vesnici_2.jpg","url":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/ruce%20na%20kl%C3%A1vesnici_2.jpg","height":0,"width":0},"url":"https:\/\/www.gentoo.cz\/bez-psani-to-nejde\/","about":["Zbo\u017e\u00ed"],"wordCount":405,"articleBody":"   Ur\u010dit\u011b jsou i weby, kter\u00e9 by si vysta\u010dily jenom s n\u011bjak\u00fdmi t\u011bmi fotografiemi, obr\u00e1zky, grafy, videi, audionahr\u00e1vkami, hrami a podobn\u011b. Ale p\u0159esto maj\u00ed podobn\u00e9 v\u00fdtvory svou stinnou str\u00e1nku, je\u017e je nejednou t\u0159eba i citeln\u011b po\u0161kozuje. Skute\u010dnost\u00ed toti\u017e je, \u017ee mus\u00ed b\u00fdt mo\u017en\u00e9 si na webech i n\u011bco p\u0159e\u010d\u00edst. A kdy\u017e tu texty nejsou, m\u016f\u017ee b\u00fdt podobn\u00e1 prezentace kv\u016fli tomu ochuzen\u00e1, z\u00e1jem ze strany publika m\u016f\u017ee b\u00fdt ni\u017e\u0161\u00ed. A o tom, \u017ee podobn\u00fd nedostatek \u201at\u011b\u017eko sn\u00e1\u0161ej\u00ed\u2018 internetov\u00e9 vyhled\u00e1va\u010de, n\u00e1stroje, kter\u00e9 se prob\u00edraj\u00ed obsahem internetu a maj\u00ed rozhoduj\u00edc\u00ed vliv na to, kter\u00e9mu webu se dostane jak vysok\u00e9 n\u00e1v\u0161t\u011bvnosti, u\u017e ani nemluv\u011b.Na webech prost\u011b n\u011bjak\u00e9 ty \u010dl\u00e1nky nebo jin\u00e9 texty chyb\u011bt nesm\u00ed. Jsou tu \u017e\u00e1douc\u00ed, proto\u017ee maj\u00ed mimo jin\u00e9 i nezastupitelnou sd\u011blovac\u00ed \u00falohu. Jimi lze vyj\u00e1d\u0159it my\u0161lenky l\u00e9pe ne\u017e \u010d\u00edmkoliv jin\u00fdm.Ov\u0161em je pochopiteln\u00e9, \u017ee nen\u00ed text jako text, a proto si lze n\u011bkter\u00fdmi \u010dl\u00e1nky znateln\u011b polep\u0161it, zat\u00edmco jin\u00fdmi u\u0161kodit. V\u017edy\u0165 si zmi\u0148me t\u0159eba jenom ty nejokat\u011bj\u0161\u00ed p\u0159\u00edpady:Jak asi usp\u011bje na webu pro d\u011bti n\u011bkdo se s\u00e1hodlouh\u00fdm odborn\u00fdm textem?Jak\u00e9 \u00fasp\u011bchy bude skl\u00edzet ten, kdo publikuje na odborn\u00e9m webu \u010dl\u00e1nek pln\u00fd pravopisn\u00fdch chyb a faktick\u00fdch nep\u0159esnost\u00ed \u010di p\u0159\u00edmo omyl\u016f?Kolik lid\u00ed zaujme na webu text, kter\u00fd obsahov\u011b nesouvis\u00ed s t\u00edm ostatn\u00edm?Jak\u00fd smysl bude m\u00edt do omrzen\u00ed se opakuj\u00edc\u00ed tent\u00fd\u017e text?Prost\u011b i na psan\u00ed z\u00e1le\u017e\u00ed, jak se webu bude na internetu da\u0159it. A proto\u017ee jsme ka\u017ed\u00fd jin\u00fd a mnoh\u00fdm z n\u00e1s nen\u00ed liter\u00e1rn\u00ed talent d\u00e1n do v\u00ednku, ur\u010dit\u011b p\u0159ijde vhod pomoc zvan\u00e1 copywriting, tedy profesion\u00e1ln\u00ed psan\u00ed \u010dl\u00e1nk\u016f na zak\u00e1zku.Ten, kdo si nech\u00e1 napsat \u010dl\u00e1nky a texty od t\u011bch, pro n\u011b\u017e je to \u017eivobyt\u00edm a jim\u017e nen\u00ed slohov\u00e9 nad\u00e1n\u00ed ciz\u00edm pojmem, m\u00e1 jistotu, \u017ee to, co se na jeho webu objev\u00ed nebo co ho bude n\u011bkde jinde propagovat, bude m\u00edt adekv\u00e1tn\u00ed \u00farove\u0148, \u017ee to bude p\u0159esn\u011b takov\u00e9, jak\u00e9 to m\u00e1 b\u00fdt. A to je \u017e\u00e1douc\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Bez psan\u00ed to nejde","item":"https:\/\/www.gentoo.cz\/bez-psani-to-nejde\/#breadcrumbitem"}]}]