[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gentoo.cz\/nepretrzita-vyroba-aut\/#Article","mainEntityOfPage":"https:\/\/www.gentoo.cz\/nepretrzita-vyroba-aut\/","headline":"Nep\u0159etr\u017eit\u00e1 v\u00fdroba aut","name":"Nep\u0159etr\u017eit\u00e1 v\u00fdroba aut","description":"Pro prodej jak\u00e9hokoli zbo\u017e\u00ed je v posledn\u00edch letech st\u00e1le v\u00edce vyu\u017e\u00edv\u00e1no trik\u016f, kter\u00e9 zakr\u00fdvaj\u00ed nedostatek […]","datePublished":"2019-12-04","dateModified":"2023-05-04","author":{"@type":"Person","@id":"https:\/\/www.gentoo.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.gentoo.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gentoo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/img_a365903_w4304_t1578560688.jpg","url":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/img_a365903_w4304_t1578560688.jpg","height":0,"width":0},"url":"https:\/\/www.gentoo.cz\/nepretrzita-vyroba-aut\/","about":["Moto"],"wordCount":435,"articleBody":"Pro prodej jak\u00e9hokoli zbo\u017e\u00ed je v posledn\u00edch letech st\u00e1le v\u00edce vyu\u017e\u00edv\u00e1no trik\u016f, kter\u00e9 zakr\u00fdvaj\u00ed nedostatek popt\u00e1vky a nedostatek koncov\u00fdch z\u00e1kazn\u00edk\u016f ochotn\u00fdch koupit. Jedn\u00edm ze zp\u016fsobu, kter\u00fd je vyu\u017e\u00edv\u00e1n hlavn\u011b na konci roku, je tzv. Channel Stuffing. Jde o trik, kdy dodavatel prost\u0159ednictv\u00edm distributor\u016f dod\u00e1v\u00e1 na trh v\u00edce zbo\u017e\u00ed ne\u017e je trh schopen pojmout. Zam\u011b\u0159\u00edme-li se na automobily, pak obchody jsou tak zapln\u011bny p\u0159ebyte\u010dn\u00fdmi auty, kter\u00e1 se stejn\u011b nakonec po\u0161lou zp\u011bt, nam\u00edsto odes\u00edl\u00e1n\u00ed hotovostn\u00edch plateb za prodan\u00e9 zbo\u017e\u00ed. Tento zp\u016fsob prodeje sice vylep\u0161\u00ed pap\u00edrov\u011b ekonomick\u00e9 v\u00fdsledky automobilek, ale pokud se automobily neprodaj\u00ed a vr\u00e1t\u00ed se v\u00fdrobci zp\u011bt, mus\u00ed se z\u00e1v\u011bre\u010dn\u00e1 \u00fa\u010detn\u00ed v\u00fdsledovka opravit podle skute\u010dn\u00fdch prodej\u016f na konci roku, ale tato korekce v\u00fdsledku hospoda\u0159en\u00ed je tzv. \u201ened\u016fle\u017eit\u00e1\u201c.\t\tAbychom mohli hovo\u0159it konkt\u00e9tn\u011bji, je t\u0159eba si na internetu dohledat, p\u0159es mapy Google, obrazovou dokumentaci ukazuj\u00edc\u00ed tis\u00edce a tis\u00edce neprodan\u00fdch vozidel po cel\u00e9m sv\u011bt\u011b. Miliony nov\u00fdch a neprodan\u00fdch automobil\u016f jsou zaparkov\u00e1ny na p\u0159ist\u00e1vac\u00edch drah\u00e1ch nebo obrovsk\u00fdch parkovac\u00edch m\u00edstech po cel\u00e9m sv\u011bt\u011b. A pak tam stoj\u00ed a postupn\u011b hnij\u00ed, proto\u017ee nejsou nijak udr\u017eovan\u00e1. A jak\u00fd je d\u016fvod? Tato nov\u00e1 auta nikdo nekupuje.\tV\u00fdrobci automobil\u016f se mus\u00ed horliv\u011b sna\u017eit, aby z\u00edskali st\u00e1le v\u00edce a v\u00edce parkovac\u00edch m\u00edst pro ty auta, kter\u00e1 nep\u0159etr\u017eit\u011b sj\u00ed\u017ed\u011bj\u00ed z\u00a0mont\u00e1\u017en\u00edch linek po cel\u00e9m sv\u011bt\u011b a neprod\u00e1vaj\u00ed se.\tPt\u00e1te se tedy, pro\u010d se auta prost\u011b neprodaj\u00ed za v\u00fdrazn\u011b ni\u017e\u0161\u00ed ceny, aby se jich v\u00fdrobci zbavili?\tVozy ve skute\u010dnosti prod\u00e1vaj\u00ed st\u00e1le za plnou cenu. Pokud by toti\u017e tato auta v\u00fdrobci prodali levn\u011b, mohlo by se st\u00e1t, \u017ee je prodaj\u00ed v\u0161echny. Nikdo by si u\u017e v\u0161ak nekoupil ta drah\u00e1 auta. Kdyby tato situace nastala, muselo by b\u00fdt propu\u0161t\u011bno mnoho zam\u011bstnanc\u016f a musel by b\u00fdt ukon\u010den provoz v\u00fdrobn\u00edch z\u00e1vod\u016f, ocel\u00e1\u0159sk\u00fdch spole\u010dnost\u00ed a dodavatelsk\u00fdch firem.\tCo se, ale d\u011bje s\u00a0t\u011bmi auty, kter\u00e9 se neprodaj\u00ed a jsou takto uskladn\u011bny n\u011bkde na parkovi\u0161t\u00edch? Po \u010dase jsou se\u0161rotov\u00e1na a jejich m\u00edsta zaujmou auta nov\u00e1, kter\u00e9 stihne stejn\u00fd osud se\u0161rotov\u00e1n\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                 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