[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gentoo.cz\/ziskejte-vice-zakazniku-diky-osvedcene-marketingove-metode\/#Article","mainEntityOfPage":"https:\/\/www.gentoo.cz\/ziskejte-vice-zakazniku-diky-osvedcene-marketingove-metode\/","headline":"Z\u00edskejte v\u00edce z\u00e1kazn\u00edk\u016f d\u00edky osv\u011bd\u010den\u00e9 marketingov\u00e9 metod\u011b!","name":"Z\u00edskejte v\u00edce z\u00e1kazn\u00edk\u016f d\u00edky osv\u011bd\u010den\u00e9 marketingov\u00e9 metod\u011b!","description":"V prvn\u00ed \u0159ad\u011b bychom m\u011bli zodpov\u011bd\u011bt jednu z\u00e1kladn\u00ed ot\u00e1zku. Co je PPC reklama? Odpov\u011b\u010f je […]","datePublished":"2021-06-21","dateModified":"2021-06-21","author":{"@type":"Person","@id":"https:\/\/www.gentoo.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.gentoo.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gentoo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/notebook%20marketing%20reklama_51XrdN.jpg","url":"https:\/\/www.gentoo.cz\/wp-content\/uploads\/notebook%20marketing%20reklama_51XrdN.jpg","height":0,"width":0},"url":"https:\/\/www.gentoo.cz\/ziskejte-vice-zakazniku-diky-osvedcene-marketingove-metode\/","about":["Zbo\u017e\u00ed"],"wordCount":408,"articleBody":"   V prvn\u00ed \u0159ad\u011b bychom m\u011bli zodpov\u011bd\u011bt jednu z\u00e1kladn\u00ed ot\u00e1zku. Co je PPC reklama? Odpov\u011b\u010f je velmi jednoduch\u00e1. Jedn\u00e1 se o propagaci, kdy plat\u00edte za proklik na c\u00edlovou str\u00e1nku. Reklama se zobrazuje relevantn\u00edm z\u00e1kazn\u00edk\u016fm, ale plat\u00edte jen za ty, kter\u00e9 zaujmete a dostanou se a\u017e na v\u00e1\u0161 web. T\u00edm se tato propagace velmi li\u0161\u00ed od jin\u00fdch. Jedn\u00e1 se placenou mo\u017enost, ale n\u00e1vratnost investice je velk\u00e1 a i p\u0159esto, \u017ee je placen\u00e1, tak je pom\u011brn\u011b levn\u00e1.  Jak za\u010d\u00edt? Nejd\u0159\u00edve se mus\u00edte rozhodnout, jestli to zvl\u00e1dnete sami nebo ne. PPC reklama \u2013 jak se tvo\u0159\u00ed, v\u00e1m porad\u00ed zku\u0161en\u00ed odborn\u00edci, kte\u0159\u00ed v\u00e1s nejen sezn\u00e1m\u00ed s cel\u00fdm procesem, ale tak\u00e9 ho za v\u00e1s ud\u011blaj\u00ed. Velkou v\u00fdhodou je, \u017ee p\u0159esn\u011b v\u00ed, co d\u011blaj\u00ed a m\u00e1te proto obrovskou \u0161anci na \u00fasp\u011bch a maxim\u00e1ln\u00ed vyu\u017eit\u00ed sv\u00fdch zdroj\u016f. Rozhodnete-li se, \u017ee to zvl\u00e1dnete, mus\u00edte si p\u0159edev\u0161\u00edm vybrat platformu, kterou vyu\u017eijete. Sklik a Google Ads (d\u0159\u00edve Google AdWords) Tyto dv\u011b mo\u017enosti jsou naprost\u00fdm z\u00e1kladem, kter\u00fd vyu\u017e\u00edv\u00e1 snad ka\u017ed\u00fd podnikatel. Sklik je reklamn\u00ed syst\u00e9m od Seznam.cz. To znamen\u00e1, \u017ee se budou zobrazovat u\u017eivatel\u016fm, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed tento vyhled\u00e1va\u010d. V\u00fdhodou je, \u017ee Seznam spolupracuje s dal\u0161\u00edmi weby (Firmy.cz, Novinky.cz atd.) a m\u016f\u017eete proto propagaci roz\u0161\u00ed\u0159it a vyu\u017e\u00edt tak\u00e9:  zobrazen\u00ed ve vyhled\u00e1v\u00e1n\u00ed, obsahov\u00e1 s\u00ed\u0165, remarketing, produktov\u00e9 kampan\u011b a dal\u0161\u00ed. Google Ads je na druhou stranu nejpropracovan\u011bj\u0161\u00ed a nejv\u011bt\u0161\u00ed platforma, kterou m\u016f\u017eete vyu\u017e\u00edt ke sv\u00e9mu \u00fasp\u011bchu. Stejn\u011b jako u Seznamu zde m\u016f\u017eete vyu\u017e\u00edt \u0159adu variant zobrazen\u00ed. Velkou v\u00fdhodou je zde fakt, \u017ee Google pou\u017e\u00edv\u00e1 v\u011bt\u0161ina u\u017eivatel\u016f, tak\u017ee m\u00e1te mo\u017enost zaujmout mnohem v\u011bt\u0161\u00ed po\u010det u\u017eivatel\u016f.  Dal\u0161\u00ed platformy T\u00e9m\u011b\u0159 ka\u017ed\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165 m\u00e1 sv\u00e9 \u201eAds\u201c. M\u016f\u017eete se proto soust\u0159edit na propagaci tak\u00e9 na Facebook, Instagram, LinkedIn, Twitter, Tik Tok a dokonce tak\u00e9 Microsoft Advertising (Bing). Posledn\u00ed mo\u017enost je skv\u011bl\u00e1, pokud va\u0161e firma p\u016fsob\u00ed ve Spojen\u00fdch st\u00e1tech, proto\u017ee tam je Bing popul\u00e1rn\u00ed. V\u00fdb\u011br z\u00e1vis\u00ed p\u0159edev\u0161\u00edm na produktech a slu\u017eb\u00e1ch, kter\u00e9 nab\u00edz\u00edte.                                                                                                                                                                                                                                                                                                                                                                                                  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